Alina Perfumella from the Meilland collection
Alina Perfumella, a beautiful, smaller-scale garden rose from the Meilland collection (scented roses from French origin). A delicate name for a variety with a delicate look and fragrance. Roses do not name themselves and – as many professionals in the floral industry know – coming up with a new name is not as easy as […]
Atsushi Taniguchi – MASTERCLASS -Tuesday November 5th – Fragrant Garden Aalsmeer
High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du i’llony’, a chain of famous floral boutiques in Japan and Paris. The masterclass, Parisian Bouquets, will take place on the 5th of November in the Fragrant Garden […]
Flower Designer Alina Neacsa
Alina Neacsa is a Flower Designer for Premium Events, a Floral Design Trainer, a writer for the My Dream Garden magazine (monthly edited in +15,000 copies) and constant subject for articles in national and international media. We believe Alina Neacsa is a top floral designer in Romania, and her students benefit tremendously from her experience. […]
The most important trade shows around the world for florists
Trade shows…there are so many! And they are literally all around the globe. Tomorrow is the start of a new edition of the Philadelphia flower show in the United States, but there are many more trade shows – from Ecuador to Germany – that are worth your time. But which are the ones should you […]
Interview Wouter de Vries, managing director of Parfum Flower Company, by Alina Neacsa
“This is the most interesting interview about garden roses. I think that every florist should see this and share it. ” -Alina Neacsa We believe Alina Neacsa is a top floral designer in Romania, and her students benefit tremendously from her experience. This November Alina was in the Netherlands to attend the floral master class […]
Ercole Moroni – MASTER CLASS -Wednesday November 7th – Fragrant Garden Aalsmeer-
High end Master Class during Trade Fair week We are proud to announce we were able to book top floral designer Ercole Moroni for a Master Class on Wednesday November 7th in the Fragrant Garden in Aalsmeer! Ercole Moroni will talk about, what he calls, ’the Ferrari of roses’. And how to approach, see and use […]
Florist Friday | an interview with: Kamille Bloemen
Today we’re teaming up with Resi from Kamille Bloemen for a friendly take-over of our social channels. We met Resi during our floral designer meeting in March. Still so young but already making a name for herself in the floral industry, we had to know more! What prompted her to become a florist and where […]
Florist Friday | an interview with: Ivy, Bloemen in stijl
Today we’re teaming up with Tamara from Ivy, Bloemen in stijl for a friendly take-over of our social channels. We met Tamara during our floral designer meeting in March and we instantly knew we had to know more about her and her business. Tamara is not only a floral designer but also a freelance Purser […]
An ode to the rose – Floral Designer Meeting at the Fragrant Garden
An ode to the rose – that was what ignited our desire to organize a Floral Designer Meeting at the Fragrant Garden in Aalsmeer. A group of Dutch floral designers coming together on a rainy Tuesday in March, all with a similar goal; showcasing their love for the queen of flowers. Within only hours […]
Florist Friday: Bloemenmeisjes.com!
Today we got a sneak peek from the amazing work Natalia Korotina does with Bloemenmeisjes.com. The company consists of a strong team of six floral designers. In a very short amount of time they have build their reputation with feminine and natural bridal designs and have brought a fresh perspective to bouquet work with amazing […]