About us
Scent is the art that makes memory speak
Our mission

Be the best in sourcing and supplying the world’s most beautiful roses.

We want our roses to be available through webshops, but also physically present in different cash and carrys. They need to be within easy reach of every florist, event planner and floral designer in Europe, without harming the planet. That’s why we aim for CO2-free production and transportation.


We supply English David Austin roses, French Meilland Jardin & Parfum roses, Japanese Wabara roses, Parfum Roses, Garden Roses and Princess roses. These beautiful roses are used at weddings, celebrations and funerals, as well as everyday floral design.

Our trademark

Handling luxury roses

Compared to greenhouse-grown Dutch roses, luxury roses require special treatment, which makes it a difficult product for many wholesalers. Thanks to our close bonds and communication with our flower farmers and florists, more people are beginning to understand how to handle luxury roses.

Meet the team

Every member of our team is cool.

Wouter de Vries

Managing Director

Cindy Cooper

Marketing/ Social Media

Bram van t Hart

Orderpick & Logistics

Thom de Vries

Sales Manager Dried & Artificial Flowers

Toon Nederstigt

Orderpick & Logistics

Tim van t Hart

Orderpick & Logistics

Brent Kaandorp

Marketing Manager

Pieter Filius

Sales Manager Wedding & Event Roses

Annemieke van der Vecht

Orderpick & Logistics

Bas Kok

Sales Manager Spray Roses & Premium Flowers
Play Video