// Rose care
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We know you’re experienced florists — but caring for cut garden roses requires a slightly different approach to ensure they truly shine. These blooms are unique, delicate, and full of character, and they deserve just a little extra attention.

Our care and conditioning guidelines aren’t just suggestions; they’re the result of over 15 years of hands-on experience, combined with insights from some of the world’s leading garden rose breeders and floral designers. Together, we’ve learned what these roses need to open beautifully, last longer, and make the impact they’re meant to.

01 - Hydrate the stems

As soon as your order comes in, prioritise the garden rose, cut the stems and place them in clean water with flower food. Leave the SFK (white collars) on whilst they hydrate, a minimum of 4 hours, if they come in late, you can leave overnight. Keep somewhere cool

02 - Remove the SFK and condition

Remove the SFK and any thorns and leaves, place back in clean buckets/vases with flower food – please leave loads of space for them to open and ensure buckets are tall enough to support the stems. Please don’t remove the guard petals at this stage.

03 - Remains the same

Leave at room temperature for around four days to open fully, some roses may need longer. Once open store somewhere cool till needed, ideally a cold store but if not - a cellar or cold area in your home will do. If needed you can petal pick here.

Some of our roses won’t come with a SFK, these are the varieties that take longer to open so don’t worry if there is not one.

Download this guide to maximize your vase life.

Colourguide

We’ve refreshed our beloved physical Colour Guide, a must have for every true rose lover.

Our Colour Guide features a curated selection of one hundred of our finest rose varieties, beautifully organized by shade. If you’d like a copy of your own, simply follow the link below to get in touch. Get yours now!