A FLORIST’S GUIDE TO DAVID AUSTIN WEDDING ROSES With Parfum Flower Company!

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At Parfum Flower Company, we’ve been on an incredible journey with David Austin Wedding Roses since we started in 2011. We’re not just suppliers of these stunning blooms—we’ve been right there in the action, helping to trial new varieties, assisting with logistics, and even hosting some fantastic events along the way. It’s been an adventure, and one we’ve absolutely loved being a part of!

Who are David Austin Wedding Roses?

David Austin Wedding Roses are a distinguished collection of cut garden roses— that are famous for their breath-taking beauty, dreamy colours, and unforgettable fragrance. With a perfect blend of science and artistry, these roses are bred specifically to shine in floral designs, making them a top pick for weddings and events.

Now, don’t confuse them with David Austin Garden Roses—same family, different missions! Garden roses are bred for outdoor landscapes, while cut roses are developed specifically for florists, ensuring they perform beautifully in bouquets and arrangements.

Right now, the collection features 19 exquisite varieties, carefully grown by just five top-tier growers worldwide to guarantee quality and availability all year round.

Why Choose David Austin Wedding Roses?

David Austin Wedding Roses bring a timeless elegance to any floral arrangement, but they’re also super versatile.

They can be:

  • Bold and dramatic or soft and romantic
  • Classic and vintage or fresh and modern
  • Always jaw-droppingly beautiful!

What makes them stand out?

  • Shape – From cupped to rosette formations, every bloom is a work of art.
  • Colour – A dreamy palette of blushes, corals, creams, and beyond.
  • Scent – Their fragrance is pure magic, evoking romance with every petal.

Order Early – It’s Worth It!

These aren’t your average roses—they’re special, and that means they’re not always stocked by wholesalers. To get them when you need them, ordering in advance is key:

  • Place your order at least 4 weeks before your event.
  • Chat with your wholesaler early to lock in availability and pricing.
  • More notice means better options.

For the best results, we recommend having your roses delivered on a Tuesday for a Saturday event. This gives them plenty of time to condition and reach their full glory. If you’re in a warm climate, they’ll open faster, so adjusting your timeline might be a good idea!

How Many Roses Do You Need?

David Austin Wedding Roses are big on impact—literally! When fully open, one of these beauties can equal three standard roses in volume. That means you don’t need as many stems to create an unforgettable display.

Need help figuring out how many to order? Check out our Rose Quantity Guide on the David Austin Florists’ Guide.

Conditioning Tips for Gorgeous Blooms

To get the best out of your roses, follow these simple steps:

Avoid direct sunlight and heat – Keep them cool to prolong their beauty.

Cool them down first – Store them in cold storage before bringing them to room temperature. If that’s not an option, find the coolest spot possible.

Give them a good drink – Pop them in fresh water with flower food and keep the packaging on for 4-6 hours to let them hydrate properly.

Let them open naturally – Once hydrated, remove the packaging and give them space to bloom.

For more detailed tips, check out the Care & Handling Video.

Juliet – The Queen of Wedding Roses

Let’s talk about Juliet, the most famous wedding rose in the world. Nicknamed the Million Dollar Rose, Juliet was the first David Austin cut rose introduced in 2004 after 15 years of development and a staggering $4 million investment. With her delicate peach-apricot hue, full cupped form, and mesmerizing scent, she’s the ultimate bridal favourite.

Let’s Make Floral Magic Happen!

At Parfum Flower Company, we’re passionate about sharing the magic of David Austin Wedding Roses with florists and designers across the globe. These exceptional roses bring romance, elegance, and a serious wow factor to any event.

Got questions? Need expert advice? We’d love to help—just get in touch with our team. Let’s bring those floral dreams to life!

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