OUR TOP 5 ROSES FOR SEPTEMBER: A BLOOMING LINEUP YOU’LL LOVE
September is here, and with it comes that magical in-between moment, summer’s warmth still lingers, but autumn is peeking around the corner. At Parfum Flower Company, we think there’s no better way to celebrate this golden transition than with roses that capture both freshness and romance. Our team gathered around (yes, with coffee in hand […]
WEDDING FLOWER TRENDS FOR 2025 & WHY GARDEN ROSES ARE STEALING THE SHOW
With the wedding season is in full swing, one thing is clear: romantic, sensory-led floral design is taking centre stage. Couples want flowers that not only look stunning but tell a story, evoke emotion, and leave a lasting impression. Garden roses, with their vintage charm, ruffled petals, and incredible fragrance are set to be the […]
INTRODUCING TWO NEW DAVID AUSTIN WEDDING ROSES
David Austin Wedding Roses are constantly looking to the future and breeding is central to everything they do, with a constant pursuit for the perfect rose. 10 and 12 years in the making, they are delighted to introduce 2 new varieties to their cut rose collection, Enid (AUSCP18729) and Phoebe (AUSCP17960). Both unique and deserving […]
ROOTED IN PASSION: A VISIT TO ALEXANDRA FARMS
At Parfum Flower Company, we cherish the artistry and dedication behind every exquisite bloom. Few places embody this passion quite like Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh-cut garden roses. Nestled in the fertile savanna of Bogotá, high in the Andes Mountains of Colombia, Alexandra Farms is renowned for its meticulously cultivated […]
A JOURNEY TO THE HEART OF TAMBUZI GARDEN ROSES
Every year, a member of our team embarks on a journey to visit the farms we work with, strengthening our relationships and deepening our understanding of the exquisite flowers we bring to our customers. This year, the honour fell to Brent Kandoorp, who set off to the breath-taking Tambuzi Garden Roses in Kenya. What made […]
A FLORIST’S GUIDE TO DAVID AUSTIN WEDDING ROSES With Parfum Flower Company!
At Parfum Flower Company, we’ve been on an incredible journey with David Austin Wedding Roses since we started in 2011. We’re not just suppliers of these stunning blooms—we’ve been right there in the action, helping to trial new varieties, assisting with logistics, and even hosting some fantastic events along the way. It’s been an adventure, […]
WANS Roses: Unveiling New Varieties for 2024
At Parfum Flower Company, we’re thrilled to introduce four stunning new rose varieties from WANS Roses, just in time for the 2024 season! As summer sweeps across Europe, these exquisite blooms, cultivated with care in the heart of Germany, are ready to grace your gardens and bouquets with their unmatched beauty and charm. First things […]
OUR TOP FIVE ROSES FOR GIFT BOUQUETS!
When it comes to gifting flowers, using garden roses is rapidly becoming the the way to go. At Parfum Flower Company, we sell some of the best roses that not only smell amazing but also look stunning. Whether it’s for a special occasion or it’s just to make someone’s day, a bouquet of garden roses […]
INTRODUCING THREE NEW ROSES!
David Austin Wedding Roses has been busy behind the scenes, developing exciting new rosevarieties to add to their collection of world-renowned cut roses. Only the most outstanding rosesreceive the final David Austin hallmark. And these three new beauties are making heads turn with their elegance, grace, and undeniable charm. We introduce to you: Bessie (Ausperidot), […]
PETALS TO PERFECTION: THE BLOSSOMING STORY OF YUSIF KHALILOV’S JULIET ROSE JACKET
Let’s talk about something extraordinary – a jacket made entirely of David Austin Wedding Roses Juliet Roses, courtesy of the brilliant mind of Yusif Khalilov, Florist and Art Designer. It all began when Yusif reached out to us via Instagram in the summer of 2023 with this captivating vision. Needless to say, our marketing team […]