A CELEBRATION OF YEAR-ROUND ROSE GROWERS

At Parfum Flower Company, we take immense pride in working with some of the world’s finest rose growers. Those who dedicate their lives to cultivating beauty, fragrance, and elegance in every bloom. These year-round rose growers are more than experts; they are artists and stewards of the earth, ensuring that each rose tells its own […]

THE ITALY PROJECT

A Dreamy Italian Adventure with Parfum Flower Company & The Rose Company It all started with a simple idea. Bart Bresser, standing in front of a magnificent Italian castle, thought, “I have to do something special here.” And so, a beautiful idea was born. One phone call to Brent, the Business Unit Manager of Parfum […]

INTRODUCING THE ROSE COMPANY

Who is The Rose Company? The Rose Company is an innovative new venture brought to you by The Parfum Flower Company, renowned importers and exporters of exquisite garden roses. Our mission is simple: to bring you the most beautiful and sought-after Ecuadorian roses. While others may do this, what sets us apart is our unique […]

WONDERFUL WEDDING ARCHES

We’re having a blast working on different aspects of weddings lately, and over the past few weeks, we’ve been focusing on arches and backdrops. Let me tell you, we’ve come across some incredibly beautiful work! Being surrounded by such beauty is part of the job, but sometimes it’s nice to take a step back and […]

INSPIRING BRIDAL BOUQUETS

When it comes to creating bridal bouquets that are as dreamy as they are beautiful, garden roses from our Parfum Flower Company collection are a florist’s best friend. With their lush, fragrant blooms and a palette of rich, romantic colours, our roses have the power to turn any bouquet into a showstopper. For floral designers […]

SEASONAL GROWERS FOR 2024

Welcome to our captivating journey into the vibrant world of our Dutch and German seasonal rose growers 2024! In this insight, we invite you to explore the timeless artistry and rich horticultural heritage that thrives within the blooming landscapes of these two remarkable nations. We are very lucky to have developed strong relationships with a […]

WANS Roses: Unveiling New Varieties for 2024

At Parfum Flower Company, we’re thrilled to introduce four stunning new rose varieties from WANS Roses, just in time for the 2024 season! As summer sweeps across Europe, these exquisite blooms, cultivated with care in the heart of Germany, are ready to grace your gardens and bouquets with their unmatched beauty and charm. First things […]

OUR TOP FIVE ROSES FOR GIFT BOUQUETS!

When it comes to gifting flowers, using garden roses is rapidly becoming the the way to go. At Parfum Flower Company, we sell some of the best roses that not only smell amazing but also look stunning. Whether it’s for a special occasion or it’s just to make someone’s day, a bouquet of garden roses […]

EXPLORING SUSTAINABILITY

A JOURNEY THROUGH OUR YEAR-ROUND FARMS In alignment with Earth Day 2024, throughout the month of April, we’ve immersed ourselves in researching the sustainability efforts of our four year-round farms. This journey has been both enlightening and has filled us with pride. In this Insight we’ll make a whistle-stop tour through the farms, in alphabetical […]

INTRODUCING THREE NEW ROSES!

David Austin Wedding Roses has been busy behind the scenes, developing exciting new rosevarieties to add to their collection of world-renowned cut roses. Only the most outstanding rosesreceive the final David Austin hallmark. And these three new beauties are making heads turn with their elegance, grace, and undeniable charm. We introduce to you: Bessie (Ausperidot), […]

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