ROOTED IN PASSION: A VISIT TO ALEXANDRA FARMS

At Parfum Flower Company, we cherish the artistry and dedication behind every exquisite bloom. Few places embody this passion quite like Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh-cut garden roses. Nestled in the fertile savanna of Bogotá, high in the Andes Mountains of Colombia, Alexandra Farms is renowned for its meticulously cultivated […]

A JOURNEY TO THE HEART OF TAMBUZI GARDEN ROSES

Every year, a member of our team embarks on a journey to visit the farms we work with, strengthening our relationships and deepening our understanding of the exquisite flowers we bring to our customers. This year, the honour fell to Brent Kandoorp, who set off to the breath-taking Tambuzi Garden Roses in Kenya. What made […]

A FLORIST’S GUIDE TO DAVID AUSTIN WEDDING ROSES With Parfum Flower Company!

At Parfum Flower Company, we’ve been on an incredible journey with David Austin Wedding Roses since we started in 2011. We’re not just suppliers of these stunning blooms—we’ve been right there in the action, helping to trial new varieties, assisting with logistics, and even hosting some fantastic events along the way. It’s been an adventure, […]

OUR CHOICE OF THE MOST ROMANTIC ROSES FOR VALENTINE’S DAY

Valentine’s Day is the ultimate celebration of love, and what better way to express your feelings than with the perfect rose? And today we’ve chosen our favourites which are just perfect for your gift bouquets!  At Parfum Flower Company, we are passionate about exquisite, fragrant roses that truly capture the essence of romance. Our team […]

PARFUM FLOWER COMPANY ROSES AND THE 2025 PANTONE

We won’t sugarcoat it—we had a bit of a moment when we saw this year’s Pantone Colour of the Year. Mocha Mousse. A deep, rich, and undeniably luxurious shade. Don’t get us wrong, it’s stunning, but pairing it with our garden roses? That’s a challenge! But fear not, fellow rose lovers—we love a challenge, and […]

A CELEBRATION OF YEAR-ROUND ROSE GROWERS

At Parfum Flower Company, we take immense pride in working with some of the world’s finest rose growers. Those who dedicate their lives to cultivating beauty, fragrance, and elegance in every bloom. These year-round rose growers are more than experts; they are artists and stewards of the earth, ensuring that each rose tells its own […]

THE ITALY PROJECT

A Dreamy Italian Adventure with Parfum Flower Company & The Rose Company It all started with a simple idea. Bart Bresser, standing in front of a magnificent Italian castle, thought, “I have to do something special here.” And so, a beautiful idea was born. One phone call to Brent, the Business Unit Manager of Parfum […]

INTRODUCING THE ROSE COMPANY

Who is The Rose Company? The Rose Company is an innovative new venture brought to you by The Parfum Flower Company, renowned importers and exporters of exquisite garden roses. Our mission is simple: to bring you the most beautiful and sought-after Ecuadorian roses. While others may do this, what sets us apart is our unique […]

WONDERFUL WEDDING ARCHES

We’re having a blast working on different aspects of weddings lately, and over the past few weeks, we’ve been focusing on arches and backdrops. Let me tell you, we’ve come across some incredibly beautiful work! Being surrounded by such beauty is part of the job, but sometimes it’s nice to take a step back and […]

INSPIRING BRIDAL BOUQUETS

When it comes to creating bridal bouquets that are as dreamy as they are beautiful, garden roses from our Parfum Flower Company collection are a florist’s best friend. With their lush, fragrant blooms and a palette of rich, romantic colours, our roses have the power to turn any bouquet into a showstopper. For floral designers […]

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