OUR TOP 5 ROSES FOR SEPTEMBER: A BLOOMING LINEUP YOU’LL LOVE
September is here, and with it comes that magical in-between moment, summer’s warmth still lingers, but autumn is peeking around the corner. At Parfum Flower Company, we think there’s no better way to celebrate this golden transition than with roses that capture both freshness and romance. Our team gathered around (yes, with coffee in hand […]
WEDDING FLOWER TRENDS FOR 2025 & WHY GARDEN ROSES ARE STEALING THE SHOW
With the wedding season is in full swing, one thing is clear: romantic, sensory-led floral design is taking centre stage. Couples want flowers that not only look stunning but tell a story, evoke emotion, and leave a lasting impression. Garden roses, with their vintage charm, ruffled petals, and incredible fragrance are set to be the […]
INTRODUCING TWO NEW DAVID AUSTIN WEDDING ROSES
David Austin Wedding Roses are constantly looking to the future and breeding is central to everything they do, with a constant pursuit for the perfect rose. 10 and 12 years in the making, they are delighted to introduce 2 new varieties to their cut rose collection, Enid (AUSCP18729) and Phoebe (AUSCP17960). Both unique and deserving […]
ROOTED IN PASSION: A VISIT TO ALEXANDRA FARMS
At Parfum Flower Company, we cherish the artistry and dedication behind every exquisite bloom. Few places embody this passion quite like Alexandra Farms, a boutique grower specializing in nostalgic, romantic, fresh-cut garden roses. Nestled in the fertile savanna of Bogotá, high in the Andes Mountains of Colombia, Alexandra Farms is renowned for its meticulously cultivated […]
A JOURNEY TO THE HEART OF TAMBUZI GARDEN ROSES
Every year, a member of our team embarks on a journey to visit the farms we work with, strengthening our relationships and deepening our understanding of the exquisite flowers we bring to our customers. This year, the honour fell to Brent Kandoorp, who set off to the breath-taking Tambuzi Garden Roses in Kenya. What made […]
A FLORIST’S GUIDE TO DAVID AUSTIN WEDDING ROSES With Parfum Flower Company!
At Parfum Flower Company, we’ve been on an incredible journey with David Austin Wedding Roses since we started in 2011. We’re not just suppliers of these stunning blooms—we’ve been right there in the action, helping to trial new varieties, assisting with logistics, and even hosting some fantastic events along the way. It’s been an adventure, […]
OUR CHOICE OF THE MOST ROMANTIC ROSES FOR VALENTINE’S DAY
Valentine’s Day is the ultimate celebration of love, and what better way to express your feelings than with the perfect rose? And today we’ve chosen our favourites which are just perfect for your gift bouquets! At Parfum Flower Company, we are passionate about exquisite, fragrant roses that truly capture the essence of romance. Our team […]
PARFUM FLOWER COMPANY ROSES AND THE 2025 PANTONE
We won’t sugarcoat it—we had a bit of a moment when we saw this year’s Pantone Colour of the Year. Mocha Mousse. A deep, rich, and undeniably luxurious shade. Don’t get us wrong, it’s stunning, but pairing it with our garden roses? That’s a challenge! But fear not, fellow rose lovers—we love a challenge, and […]
A CELEBRATION OF YEAR-ROUND ROSE GROWERS
At Parfum Flower Company, we take immense pride in working with some of the world’s finest rose growers. Those who dedicate their lives to cultivating beauty, fragrance, and elegance in every bloom. These year-round rose growers are more than experts; they are artists and stewards of the earth, ensuring that each rose tells its own […]
THE ITALY PROJECT
A Dreamy Italian Adventure with Parfum Flower Company & The Rose Company It all started with a simple idea. Bart Bresser, standing in front of a magnificent Italian castle, thought, “I have to do something special here.” And so, a beautiful idea was born. One phone call to Brent, the Business Unit Manager of Parfum […]
