WANS Roses: Unveiling New Varieties for 2024

At Parfum Flower Company, we’re thrilled to introduce four stunning new rose varieties from WANS Roses, just in time for the 2024 season! As summer sweeps across Europe, these exquisite blooms, cultivated with care in the heart of Germany, are ready to grace your gardens and bouquets with their unmatched beauty and charm. First things […]


When it comes to gifting flowers, using garden roses is rapidly becoming the the way to go. At Parfum Flower Company, we sell some of the best roses that not only smell amazing but also look stunning. Whether it’s for a special occasion or it’s just to make someone’s day, a bouquet of garden roses […]


David Austin Wedding Roses has been busy behind the scenes, developing exciting new rosevarieties to add to their collection of world-renowned cut roses. Only the most outstanding rosesreceive the final David Austin hallmark. And these three new beauties are making heads turn with their elegance, grace, and undeniable charm. We introduce to you: Bessie (Ausperidot), […]


HONOURING FIVE REMARKABLE FLORAL DESIGNERS THIS INTERNATIONAL WOMEN’S DAY Wow, what a challenge it’s been to narrow down our picks from the vast sea of talented designers out there! So, first and foremost, this article is a big shoutout to all of you incredible creators – thank you for your unique talents and for crafting […]


Let’s talk about something extraordinary – a jacket made entirely of David Austin Wedding Roses Juliet Roses, courtesy of the brilliant mind of Yusif Khalilov, Florist and Art Designer. It all began when Yusif reached out to us via Instagram in the summer of 2023 with this captivating vision. Needless to say, our marketing team […]

Five garden roses perfect for gift bouquets

Calling all florists and floral designers! Before you become snowed under with The Big Three (Valentines, International Women’s’ Day and Mother’s Day) let’s talk roses – the unsung heroes of our craft (not that we are biased). When it comes to creating bouquets that leave a lasting impression, the right rose can make all the […]

Pantone’s 2024 Colour of the Year – Peach Fuzz

We’re sure by now you’ve all heard about the new 2024 Pantone colour of the year. It’s none other than the stunning Peach Fuzz! And let me tell you, it’s a total game changer. Last year we were delighted with Viva Magenta but this year, we’re ecstatic – such a fabulous colour.   First off, […]

Top Three Red Roses for Christmas

In a recent conversation with our Sales Manager, Pieter, we uncovered his top three picks for Christmas roses in 2023. Although the list was shorter than expected, each selection boasts a deep, warm, luxurious, and rich red, perfect for the holiday season. If these choices don’t quite match your preferences, please explore our full collection […]

Uncovering Floral Beauty at Parfum Flower Company

My recent journey to Parfum Flower Company in Aalsmeer, Netherlands, was a feast for the senses and a deep dive into the floral realm. Amidst fragrant roses and fields bursting with colours, I not only discovered the beauty of flowers but also immersed myself in the warm welcome of their team. During my stay, I […]

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