Pantone’s 2024 Colour of the Year – Peach Fuzz
We’re sure by now you’ve all heard about the new 2024 Pantone colour of the year. It’s none other than the stunning Peach Fuzz! And let me tell you, it’s a total game changer. Last year we were delighted with Viva Magenta but this year, we’re ecstatic – such a fabulous colour. First off, […]
Uncovering Floral Beauty at Parfum Flower Company
My recent journey to Parfum Flower Company in Aalsmeer, Netherlands, was a feast for the senses and a deep dive into the floral realm. Amidst fragrant roses and fields bursting with colours, I not only discovered the beauty of flowers but also immersed myself in the warm welcome of their team. During my stay, I […]
Floral Workshops with Katya Hutter at our Fragrant Garden
Who is Katya Hutter? Katya Hutter is a floral designer based in Amsterdam specialising in creating luxury and artistic floral decors for private clients, weddings & events, and the fashion industry. Her style is lush, abundant, and surprising. Her flower arrangements are seasonal and nature-inspired, with an artistic flair. Katya is greatly inspired by the […]
Our Seasonal Rose Growers 2023
Welcome to our captivating journey into the vibrant world of our Dutch and German seasonal rose growers! In this insight, we invite you to explore the timeless artistry and rich horticultural heritage that thrives within the blooming landscapes of these two remarkable nations. We are very lucky to have developed strong relationships with a handful […]
Pantone’s 2023 Colour of the year – Viva Magenta
With a name like that, you know straight off that this is a colour to be celebrated! Pantone’s 2023 Colour of the year, is just stunning and works so well with so many of our roses. Taken from the official Pantone website, because, well we couldn’t write it better ourselves. “Viva Magenta is brave and […]
Flowering Special Moments App
We are both incredibly proud and excited to bring this new and innovative concept to you. The Flowering Special Moments App is the first of its kind in the floriculture sector. The perfect solution for busy florists and floral designers including our full garden rose collection. Therefore making wedding and event consultations a breeze with […]
The Secret Garden, where the magic happened
If you are an avid follower of Parfum Flower Company you will know every year. The night before IFTF and The Trade fair start, we host an almighty corporate get-together of like-minded floral souls. This year it was hosted at The Secret Garden. The Concept and Design The concept this year was different, we teamed […]
Alina Perfumella from the Meilland collection
Alina Perfumella, a beautiful, smaller-scale garden rose from the Meilland collection (scented roses from French origin). A delicate name for a variety with a delicate look and fragrance. Roses do not name themselves and – as many professionals in the floral industry know – coming up with a new name is not as easy as […]
Max Hurtaud giving workshop to Florismart Florists at the Fragrant Garden
Last week the lovely Max Hurtaud from Belgium visited the Fragrant Garden in Aalsmeer to give a workshop to a group of British Florismart florists. It was a great day. After an introduction about the beauty of the scented garden roses from Tambuzi by Arnold from Parfum Flower Company, the group of florists went ahead […]
Flower Designer Alina Neacsa
Alina Neacsa is a Flower Designer for Premium Events, a Floral Design Trainer, a writer for the My Dream Garden magazine (monthly edited in +15,000 copies) and constant subject for articles in national and international media. We believe Alina Neacsa is a top floral designer in Romania, and her students benefit tremendously from her experience. […]
