The 5 most popular garden roses of 2016
The year 2016 has come to an end, which means a huge review of what we did last year. Obviously, it’s not all about what WE did, but as well about what YOU did. So we researched our website and social channels, trying to find the answer to a burning question: what are the most […]
The Top 40 Wedding Roses – now available!
We are delighted to announce the release of our wedding book with the top 40 wedding roses! Top 40 Wedding Roses is out! Fueled by the spread of images on Pinterest, Instagram and other social media, future brides and floral designers have gone crazy for special roses. Now it’s time to show these wonderful varieties […]
15 winter wedding bouquets for your daily dose of wedding inspiration
Winter is the perfect season for having very nontraditional winter wedding bouquets. Style them as you please with berries, snowflakes, evergreen branches or even Christmas decorations! If you’re choosing a white wedding decor, your bouquet is also an opportunity to have bright hues like red or purple for extra color in your photos. Time to […]
40 amazing bouquets with David Austin roses
No flower can match the romantic appeal of the David Austin Roses. Blooms start as closed buds to reveal amazing many petalled flowers of exquisite beauty. The blooms are known for their layers and layers of ruffled petals that make them stand out from standard roses. Add to this wonderful fragrances and you create a […]
Wouter’s top 3 scented roses
Here at Parfum Flower Company in Aalsmeer, the heart of the worldwide floral industry, we see thousands and thousands of roses passing by everyday (We know, we have the best jobs in the world ? ). We can’t help but have our favorite scented roses. Of course, it’s hard to pick one or two, so […]
Coming soon: two new David Austin varieties!
Yes, you read that right. Not just one, but two new David Austin varieties will be introduced! You can imagine how we’ve been jumping up and down since we heard the news and how excited we are to share it will all of you! Creating a new rose is a combination of art and science […]
25 bouquets with garden roses for this fall
Fall is officially on its way, so it’s time to start thinking about stunning wedding roses that match the season. With an abundance of colors, shapes and scents it’s hard not to get inspired for your wedding bouquet, whether you are making one for a customer or are walking down the aisle yourself. When we […]
A visit to the last grower of the scented rose ‘Jacaranda’
Florists who are in business for over 15 years might remember the time when there were plenty scented roses named ‘Jacaranda’.  There were a lot of Dutch rose growers with this variety back then. With the transfer of production of roses to Africa, almost all smaller Dutch growers stopped producing roses. Jacaranda As we know of, there’s only one […]
Wedding Wednesday trend: chandeliers with flowers
…and how to make one yourself! In this week’s Wedding Wednesday blog I wanted to share a couple of astounding chandelier designs with you. You can’t really have enough flowers, so why not go all out? These chandeliers with flowers are perfect for barn weddings, a wedding held in a marquee or even an outdoor wedding. […]
15 gorgeous bouquets with pink roses
Conveying thoughtfulness, passion, sentiment, and packing contemporary color punch, pink roses are the perfect type of rose for multipurpose occasions. Whether you’re sending thanks, cheering up a friend, celebrating your wedding day, or showing a symbol of affection or admiration, a bouquet of pink roses can express just the right emotion, without saying a word. No wonder […]