WANS Roses: Unveiling New Varieties for 2024

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At Parfum Flower Company, we’re thrilled to introduce four stunning new rose varieties from WANS Roses, just in time for the 2024 season! As summer sweeps across Europe, these exquisite blooms, cultivated with care in the heart of Germany, are ready to grace your gardens and bouquets with their unmatched beauty and charm.

First things first, who are WANS Roses?

WANS Roses stands for sustainable and CO2-neutral production of premium cut roses, perfect for life’s special occasions. Farming in the heart of Germany, they specialize in roses with uniquely beautiful flower shapes and vibrant colours. Whether it’s the form of an English garden rose, the fragrance of a wedding rose, or the striking hues of an exceptional blooms, they cherish them all. To highlight the distinctiveness of their premium roses, they proudly market our varieties under the brand Royal Beauties®.

The new beauties for 2024!

Country Peonia

A quest for the perfect strong pink garden rose has led them to the enchanting Country Peonia. With its large, lush blossoms, this rose is the epitome of garden elegance. One glance at Country Peonia, and we knew she was destined to be a favourite. Her bold, captivating pink petals make her the ideal choice for any garden or bouquet seeking a touch of timeless beauty.

Smokey Eyes

Introducing Smokey Eyes, a mesmerizing new addition to the rose family. Sharing lineage with the beloved Silvermine, Smokey Eyes dazzles with an intense pink centre that gracefully fades to lighter shades at the edges. This stunning gradient effect, combined with its exceptional vase life, makes Smokey Eyes a must-have for rose enthusiasts seeking something truly

Silvermine

Silvermine is a breathtaking new garden rose that features a unique colour gradient like no other. Starting with light green outer petals, transitioning through various shades of grey, and culminating in a soft pink centre. Silvermine is a true visual delight. Its outstanding vase life ensures that its beauty endures, making it a perfect choice for any floral arrangement.

Georgina Gardens!

If you’re seeking the quintessential English garden rose, look no further than the NEW Georgina Gardens! This rose embodies everything we cherish about garden roses, with blossoms that open beautifully over their vase life. Georgina Gardens’ classic charm and elegance make her a standout addition to any garden or floral display.

Not forgetting Pieter’s picks

As always, an Insight wouldn’t be complete without some feedback from our team. We caught up with Pieter to ask which piece from the WANS collection is his favourite. Among the new releases, he chose Silvermine— and honestly, who can blame him? His other top picks are Shades of Beige and Sweet Diamond, pictured below.

WANS Roses continue to captivate us with their exceptional blooms. Whether you’re a floral pro or just starting out, these roses are sure to bring joy and elegance to your space! If you do use any of these beauties please remember to tag us.

More insights

A CELEBRATION OF YEAR-ROUND ROSE GROWERS

THE ITALY PROJECT

INTRODUCING THE ROSE COMPANY

WONDERFUL WEDDING ARCHES

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