With the wedding season is in full swing, one thing is clear: romantic, sensory-led floral design is taking centre stage. Couples want flowers that not only look stunning but tell a story, evoke emotion, and leave a lasting impression. Garden roses, with their vintage charm, ruffled petals, and incredible fragrance are set to be the floral icon of the year.

At Parfum Flower Company, we’ve seen a noticeable rise in demand, especially for the more fragrant varieties. Brides are asking for them more than ever, and it’s easy to see why.

1.Scent-Driven Styling

Fragrance is becoming a key element in modern floral design. Garden roses like Patience (David Austin), White O’Hara, and Yves Piaget don’t just look beautiful—they smell divine, creating a multi-sensory experience that guests won’t forget.

2. Romantic Maximalism

2025 sees a shift from minimal to more-is-more. Think lush, layered arrangements with texture and movement. With their full, multi-petalled blooms, garden roses fit perfectly into this luxurious, romantic style.
Our Meilland Jardin and Princess collections offer rich hues—from soft blush to bold berry—ideal for dramatic bouquets and statement centrepieces.

3. Vintage-Inspired Palettes

Muted tones like dusty pinks, antique peaches, and mauves are back in fashion. Roses such as Quicksand, Caramel Antike, and Westminster Abbey blend effortlessly with these palettes, adding depth and nostalgic elegance. Designers are pairing them with foraged foliage and dried elements for a timeless, modern twist.

4. Sustainable Luxury

Today’s couples care about the story behind their flowers. Garden roses grown on farms that prioritise fair working conditions and eco-friendly practices are increasingly in demand. At Parfum Flower Company, we only partner with breeders and growers who share our commitment to responsible, sustainable floriculture.

5. The Florist’s Favourite

Garden roses are quickly becoming the must-have flower for high-end weddings. Their natural beauty, fragrance, and versatility make them a dream for designers and a firm favourite with brides.
We work with world-renowned breeders like David Austin Wedding Roses, Meilland, Princess Garden Roses, and WABARA to offer unique, memorable varieties for every style.

In 2025, flowers are more than decoration—they’re emotional, immersive experiences. Garden roses from Parfum Flower Company are at the heart of that transformation. Whether you’re a bride-to-be or a floral artist, now is the time to embrace fragrance, texture, and timeless beauty.

Let’s make weddings unforgettable—one rose at a time.

IMAGE CREDITS: