The rumours are true! This week, we filled our office with thousands of beautiful roses, gathered some of our favourite flower people and celebrated an exciting announcement!
We are delighted to share an special update from Parfum Flower Company. Our ownership and management have officially transferred to My Peony Society.
Our familiar team of Pieter Filius, Wouter de Vries and Cindy Cooper remains unchanged. We are now joined and supported by the experienced My Peony team, bringing together a shared passion for exceptional flowers and a wealth of industry knowledge.
For our customers and partners, much of what you know and love about Parfum Flower Company will remain the same.
We will continue to offer our extraordinary collection of garden roses, including David Austin Wedding Roses, Meilland, WABARA and Princess Garden Roses. All responsibly grown by specialist farms, including Alexandra Farms, Rosaprima, Tambuzi Garden Roses and Uhuru Flowers.
What Will Change?
One of our most important priorities will be simplifying and aligning our sales processes.
Our aim is to bring stem prices down and create greater consistency throughout the year. We hope this will make it easier for florists to quote confidently for weddings and events, while also making garden roses more accessible for everyday designs, flower shops and studios.
We look forward to working closely with our customers, growers and partners as this new chapter develops.
Celebrating Together
The talented team at Oogenlust completely transformed our office and outdoor space, filling the venue with thousands of beautiful garden roses and spray roses. From the moment guests arrived, they were surrounded by colour and fragrance,
With delicious food and drinks, the event gave us a wonderful opportunity to pause, catch up and share the news with our guests who have always been part of our journey.
A huge thank you to Oogenlust for creating such a spectacular setting, and to everyone who joined us. It meant so much to celebrate this important moment with the people who know, support and share our love for Parfum Flower Company and its exceptional roses.
Who Is Parfum Flower Company?
Parfum Flower Company specialises in sourcing and supplying exceptional cut garden roses and spray roses from renowned breeders and specialist farms around the world.
Our carefully selected collection offers an extraordinary choice of colours, shapes, fragrances and styles for florists, floral designers, weddings, events and everyday floral work.
Our ownership may have changed, but our team and our love of remarkable roses remain firmly in place. If you have any questions or would like to learn more about our collection, please contact [email protected].
