Max Hurtaud giving workshop to Florismart Florists at the Fragrant Garden
Last week the lovely Max Hurtaud from Belgium visited the Fragrant Garden in Aalsmeer to give a workshop to a group of British Florismart florists. It was a great day. After an introduction about the beauty of the scented garden roses from Tambuzi by Arnold from Parfum Flower Company, the group of florists went ahead […]
Flower Designer Alina Neacsa
Alina Neacsa is a Flower Designer for Premium Events, a Floral Design Trainer, a writer for the My Dream Garden magazine (monthly edited in +15,000 copies) and constant subject for articles in national and international media. We believe Alina Neacsa is a top floral designer in Romania, and her students benefit tremendously from her experience. […]
Our 12 picks for a Valentine’s day with scented roses
Valentine’s Day is just around the corner, which means love is in the air all around the flower auction. We’re being bombarded with red flowers and scented roses that are going to customers in all corners of the world to celebrate the day of love ⤠Did you know that of all your senses, smell is […]
Living Coral, Pantone color of 2019
”Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging […]
Interview Wouter de Vries, managing director of Parfum Flower Company, by Alina Neacsa
“This is the most interesting interview about garden roses. I think that every florist should see this and share it. ” -Alina Neacsa We believe Alina Neacsa is a top floral designer in Romania, and her students benefit tremendously from her experience. This November Alina was in the Netherlands to attend the floral master class […]
The 10 most popular pink roses of 2018 – according to you!
The year is almost coming to an end and that means it’s time to reflect on a wonderful year (thanks to you!) and busy ourselves with one of our favorite things: our annual lists! For this one we dove into our online statistics because we were eager to find out what YOUR favorites of the […]
Meilland’s deliciously scented roses from southern France ?
Every year around 200.000 new rose plants emerge in Provence, a region in southern France. All of this is done by hand by the Meilland family and its employees. After a testing period of 5 to 7 years in France, and at various locations in Europe, Japan and the USA, about 10 to 15 new […]
10 garden and scented roses perfect for this fall
10. Prince Jardinier Prince Jardinier is a very light pink and ultra-romantic scented rose that can open up to an almost saucer shaped bloom. This is a very open, soft and swirly rose and the petals open up wide enough to expose the center pollen. Prince Jardinier has the swirled velvet petal structure typical of […]
Ercole Moroni – MASTER CLASS -Wednesday November 7th – Fragrant Garden Aalsmeer-
High end Master Class during Trade Fair week We are proud to announce we were able to book top floral designer Ercole Moroni for a Master Class on Wednesday November 7th in the Fragrant Garden in Aalsmeer! Ercole Moroni will talk about, what he calls, ’the Ferrari of roses’. And how to approach, see and use […]
Is Flower book becoming the must-have tool when seeking scented garden roses?
FLOWER BOOK – a must-have tool when seeking garden roses? WHAT IS THE FLOWER BOOK APP? The Flower Book app offers an insight into the assortment of cut flowers that is available in the floral industry. We are happy that also many garden roses are present on this app. You can find them by name, on color, […]
