Pantone’s 2023 Colour of the year – Viva Magenta

With a name like that, you know straight off that this is a colour to be celebrated! Pantone’s 2023 Colour of the year, is just stunning and works so well with so many of our roses. Taken from the official Pantone website, because, well we couldn’t write it better ourselves. “Viva Magenta is brave and […]

5 Heavenly Lavender Roses that You Will Love

5 Heavenly Lavender Roses that You Will Love

Lavender roses are one of the most visually appealing roses in one of the rarest colors. Their eye-catching shades make them highly popular for many occasions. It’s one of those colors that you just enjoy any day of the week. Lavender roses have a long, captivating, and alluring history. Currently, there are multiple varieties in […]

Spotlight on: David Austin Leonora Rose

David Austin Leonora rose

Leonora (Auswagsy), a name meaning ‘light’ and ‘compassion’. David Austin Leonora, previously known as ‘Ella’ is one of our newest David Austin varieties and is already a wedding favorite for brides. She is the epitome of classic elegance and understated style, befitting of a small intimate occasion or to elevate a regal celebration. Her formation […]

Let’s make the world a better place – Zero Waste dried garden roses

Let’s make the world a better place! Parfum Flower Company now offers dried garden roses. In the context of creating as little waste as possible, we have been testing dried garden roses. This way we don’t have to dispose of any roses at the end of the week and you’ll get to enjoy our beautiful roses for […]

Alina Perfumella from the Meilland collection

Alina Perfumella, a beautiful, smaller-scale garden rose from the Meilland collection (scented roses from French origin). A delicate name for a variety with a delicate look and fragrance. Roses do not name themselves and – as many professionals in the floral industry know – coming up with a new name is not as easy as […]

Atsushi Taniguchi – MASTERCLASS -Tuesday November 5th – Fragrant Garden Aalsmeer

High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du i’llony’, a chain of famous floral boutiques in Japan and Paris. The masterclass, Parisian Bouquets, will take place on the 5th of November in the Fragrant Garden […]

Three new David Austin Wedding Roses for 2019

david-austin-wedding-rose-effie-alexandra-farms

Already introduced at the exhibition at this year’s IPM Essen trade fair, Germany, David Austin’s new varieties Effie, Ella and Eugenie are now in production at Alexandra Farms to use in bridal and other luxury flower arrangements. Available since spring 2019 many florists are very excited about the new roses. Effie is a beautiful buttery […]

Max Hurtaud giving workshop to Florismart Florists at the Fragrant Garden

Florismart Florists at Parfum Flower Company Max Hurtaud Workshop

Last week the lovely Max Hurtaud from Belgium visited the Fragrant Garden in Aalsmeer to give a workshop to a group of British Florismart florists. It was a great day. After an introduction about the beauty of the scented garden roses from Tambuzi by Arnold from Parfum Flower Company, the group of florists went ahead […]

Flower Designer Alina Neacsa

Alina Neacsa is a Flower Designer for Premium Events, a Floral Design Trainer, a writer for the My Dream Garden magazine (monthly edited in +15,000 copies) and constant subject for articles in national and international media. We believe Alina Neacsa is a top floral designer in Romania, and her students benefit tremendously from her experience. […]

Our 12 picks for a Valentine’s day with scented roses

Valentine’s Day is just around the corner, which means love is in the air all around the flower auction. We’re being bombarded with red flowers and scented roses that are going to customers in all corners of the world to celebrate the day of love ❤ Did you know that of all your senses, smell is […]

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