The Top 40 Wedding Roses – now available!

We are delighted to announce the release of our wedding book with the top 40 wedding roses! Top 40 Wedding Roses is out! Fueled by the spread of images on Pinterest, Instagram and other social media, future brides and floral designers have gone crazy for special roses. Now it’s time to show these wonderful varieties […]

And the winner is…

Congratulations Markus! This year we held a big giveaway for florists with the ultimate price being a two-night visit to Kenya worth €5,000. It includes a stay at the Mount Kenya Safari Hotel in Nanyuki, a visit to the Tambuzi farm to see where David Austin cut roses are grown and a safari to meet the […]

40 amazing bouquets with David Austin roses

No flower can match the romantic appeal of the David Austin Roses. Blooms start as closed buds to reveal amazing many petalled flowers of exquisite beauty. The blooms are known for their layers and layers of ruffled petals that make them stand out from standard roses. Add to this wonderful fragrances and you create a […]

Will we see you at Fleuramour?

Close your eyes and imagine… You walk inside a castle and are drawn to a doorway by a lovely scent that gets stronger with each step. You enter the room. Fragrance envelops you — a complex, rose scent with hints of citrus and spice, raspberry and vanilla. A field of David Austin Wedding Roses — […]

Coming soon: two new David Austin varieties!

Yes, you read that right. Not just one, but two new David Austin varieties will be introduced! You can imagine how we’ve been jumping up and down since we heard the news and how excited we are to share it will all of you!  Creating a new rose is a combination of art and science […]

15 gorgeous bouquets with pink roses

Conveying thoughtfulness, passion, sentiment, and packing contemporary color punch, pink roses are the perfect type of rose for multipurpose occasions. Whether you’re sending thanks, cheering up a friend, celebrating your wedding day, or showing a symbol of affection or admiration, a bouquet of pink roses can express just the right emotion, without saying a word. No wonder […]

Lara’s two favorite scented roses – would you have guessed these?

Here at Parfum Flower Company in Aalsmeer, the heart of the worldwide floral industry, we see thousands and thousands of roses passing by everyday (We know, we have the best jobs in the world ? ). We can’t help but have our favorite scented roses. Of course, it’s hard to pick one or two, so […]

The top 10 David Austin Wedding Roses

David Austin Wedding Roses are dedicated to creating beautiful fragrant roses to help you celebrate your wedding or important event. No flower can match the romantic appeal of a David Austin Wedding Rose. Blooms start as closed buds to reveal amazing many petalled flowers of exquisite beauty. The blooms are known for their layers and […]

The 10 best selling scented roses

David Austin Wedding Roses are very popular and are well-represented in the top 10 of our best selling scented roses. Without a doubt it’s Juliet who steals the crown. But the best scented roses of the Meilland Jardin & Parfum Rose collection and the Premium Scented Garden Rose collection have claimed their rightful places as […]

Have you seen the new variety of the David Austin Wedding Roses?

Creating a new rose is a combination of art and science and improves with experience. David Austin has dedicated his life to creating beautiful scented roses. Born in 1926 he still works virtually full time today. The art is in the decision-making process of choosing which varieties to cross. We do this by looking at […]

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