Uncovering Floral Beauty at Parfum Flower Company
My recent journey to Parfum Flower Company in Aalsmeer, Netherlands, was a feast for the senses and a deep dive into the floral realm. Amidst fragrant roses and fields bursting with colours, I not only discovered the beauty of flowers but also immersed myself in the warm welcome of their team. During my stay, I […]
Wonderful WABARA Roses from Japan
WABARA Roses What does WABARA mean? The roses bred by the people from the Keiji rose farm call the roses ‘WABARA’. Wa (å’Œ ?) is a Japanese cultural concept usually translated into English as “harmony”. It implies a peaceful unity and conformity within a social group, in which members prefer the continuation of a harmonious […]
Alina Perfumella from the Meilland collection
Alina Perfumella, a beautiful, smaller-scale garden rose from the Meilland collection (scented roses from French origin). A delicate name for a variety with a delicate look and fragrance. Roses do not name themselves and – as many professionals in the floral industry know – coming up with a new name is not as easy as […]
Atsushi Taniguchi – MASTERCLASS -Tuesday November 5th – Fragrant Garden Aalsmeer
High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du i’llony’, a chain of famous floral boutiques in Japan and Paris. The masterclass, Parisian Bouquets, will take place on the 5th of November in the Fragrant Garden […]
Three new David Austin Wedding Roses for 2019
Already introduced at the exhibition at this year’s IPM Essen trade fair, Germany, David Austin’s new varieties Effie, Ella and Eugenie are now in production at Alexandra Farms to use in bridal and other luxury flower arrangements. Available since spring 2019 many florists are very excited about the new roses. Effie is a beautiful buttery […]
Max Hurtaud giving workshop to Florismart Florists at the Fragrant Garden
Last week the lovely Max Hurtaud from Belgium visited the Fragrant Garden in Aalsmeer to give a workshop to a group of British Florismart florists. It was a great day. After an introduction about the beauty of the scented garden roses from Tambuzi by Arnold from Parfum Flower Company, the group of florists went ahead […]
Flower Designer Alina Neacsa
Alina Neacsa is a Flower Designer for Premium Events, a Floral Design Trainer, a writer for the My Dream Garden magazine (monthly edited in +15,000 copies) and constant subject for articles in national and international media. We believe Alina Neacsa is a top floral designer in Romania, and her students benefit tremendously from her experience. […]
Our 12 picks for a Valentine’s day with scented roses
Valentine’s Day is just around the corner, which means love is in the air all around the flower auction. We’re being bombarded with red flowers and scented roses that are going to customers in all corners of the world to celebrate the day of love ⤠Did you know that of all your senses, smell is […]
Living Coral, Pantone color of 2019
”Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging […]
Interview Wouter de Vries, managing director of Parfum Flower Company, by Alina Neacsa
“This is the most interesting interview about garden roses. I think that every florist should see this and share it. ” -Alina Neacsa We believe Alina Neacsa is a top floral designer in Romania, and her students benefit tremendously from her experience. This November Alina was in the Netherlands to attend the floral master class […]
