The Top 40 Wedding Roses – now available!

We are delighted to announce the release of our wedding book with the top 40 wedding roses! Top 40 Wedding Roses is out! Fueled by the spread of images on Pinterest, Instagram and other social media, future brides and floral designers have gone crazy for special roses. Now it’s time to show these wonderful varieties […]

And the winner is…

Congratulations Markus! This year we held a big giveaway for florists with the ultimate price being a two-night visit to Kenya worth €5,000. It includes a stay at the Mount Kenya Safari Hotel in Nanyuki, a visit to the Tambuzi farm to see where David Austin cut roses are grown and a safari to meet the […]

15 winter wedding bouquets for your daily dose of wedding inspiration

Winter is the perfect season for having very nontraditional winter wedding bouquets. Style them as you please with berries, snowflakes, evergreen branches or even Christmas decorations! If you’re choosing a white wedding decor, your bouquet is also an opportunity to have bright hues like red or purple for extra color in your photos. Time to […]

The 6 most popular types of wedding bouquets

As a florist you must have experienced this before. Someone calls you or comes into your flower shop for a wedding bouquet. They know exactly which products they like and what colors they want their wedding bouquet to be, but when you ask them which shape they like…”ehm…like a bouquet?” Round bouquets are definitely the […]

40 amazing bouquets with David Austin roses

No flower can match the romantic appeal of the David Austin Roses. Blooms start as closed buds to reveal amazing many petalled flowers of exquisite beauty. The blooms are known for their layers and layers of ruffled petals that make them stand out from standard roses. Add to this wonderful fragrances and you create a […]

Wouter’s top 3 scented roses

Here at Parfum Flower Company in Aalsmeer, the heart of the worldwide floral industry, we see thousands and thousands of roses passing by everyday (We know, we have the best jobs in the world ? ). We can’t help but have our favorite scented roses. Of course, it’s hard to pick one or two, so […]

Will we see you at Fleuramour?

Close your eyes and imagine… You walk inside a castle and are drawn to a doorway by a lovely scent that gets stronger with each step. You enter the room. Fragrance envelops you — a complex, rose scent with hints of citrus and spice, raspberry and vanilla. A field of David Austin Wedding Roses — […]

Coming soon: two new David Austin varieties!

Yes, you read that right. Not just one, but two new David Austin varieties will be introduced! You can imagine how we’ve been jumping up and down since we heard the news and how excited we are to share it will all of you!  Creating a new rose is a combination of art and science […]

25 bouquets with garden roses for this fall

Fall is officially on its way, so it’s time to start thinking about stunning wedding roses that match the season. With an abundance of colors, shapes and scents it’s hard not to get inspired for your wedding bouquet, whether you are making one for a customer or are walking down the aisle yourself. When we […]

A visit to the last grower of the scented rose ‘Jacaranda’

Florists who are in business for over 15 years might remember the time when there were plenty scented roses named ‘Jacaranda’.  There were a lot of Dutch rose growers with this variety back then. With the transfer of production of roses to Africa, almost all smaller Dutch growers stopped producing roses. Jacaranda As we know of, there’s only one […]

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