New! Garden rose shrubs at Parfum Flower Company!

In June this year we introduced, in addition to the large collection of cut roses, a wide range of blooming garden rose shrubs. These garden rose shrubs are sourced from the two famous rose breeders David Austin from England and Meilland from France. We are really pleased that now we can deliver both the cut […]

17 romantic red bouquets for Valentine’s Day

  Valentine’s Day is only a month away, so that means it’s already time for some early Valentine’s inspiration! Give our Valentine’s Day roses as a gift this year, or use them to decorate your home for a romantic dinner. The selection is sure to spark something. For everyone who doesn’t want to have cliche heart-shaped […]

25 classy ideas for a white/grey wedding theme

The perfect neutral color to accent any palette, grey is as versatile as they come. From soft dove grey to urban putty grey you can’t go wrong with the inclusion of grey into your day. What’s great about the shade of grey is that it’s a neutral, so we’ll show you how other colors pop with […]

Wouter’s top 3 scented roses

Here at Parfum Flower Company in Aalsmeer, the heart of the worldwide floral industry, we see thousands and thousands of roses passing by everyday (We know, we have the best jobs in the world ? ). We can’t help but have our favorite scented roses. Of course, it’s hard to pick one or two, so […]

Where do the most wonderful scented roses come from?

Searching for the perfect scented roses

Last week we visited Meilland in southern France, a breeder of wonderful scented roses When you are looking at breeders to find the next generation of beautiful scented roses, it is always amazing to see how roses are being bred and selected. It’s a game of numbers. Cross breeding varieties and developing many new brothers […]

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