Alina Perfumella from the Meilland collection
Alina Perfumella, a beautiful, smaller-scale garden rose from the Meilland collection (scented roses from French origin). A delicate name for a variety with a delicate look and fragrance. Roses do not name themselves and – as many professionals in the floral industry know – coming up with a new name is not as easy as […]
Atsushi Taniguchi – MASTERCLASS -Tuesday November 5th – Fragrant Garden Aalsmeer
High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du i’llony’, a chain of famous floral boutiques in Japan and Paris. The masterclass, Parisian Bouquets, will take place on the 5th of November in the Fragrant Garden […]
Meilland’s deliciously scented roses from southern France ?
Every year around 200.000 new rose plants emerge in Provence, a region in southern France. All of this is done by hand by the Meilland family and its employees. After a testing period of 5 to 7 years in France, and at various locations in Europe, Japan and the USA, about 10 to 15 new […]
Ercole Moroni – MASTER CLASS -Wednesday November 7th – Fragrant Garden Aalsmeer-
High end Master Class during Trade Fair week We are proud to announce we were able to book top floral designer Ercole Moroni for a Master Class on Wednesday November 7th in the Fragrant Garden in Aalsmeer! Ercole Moroni will talk about, what he calls, ’the Ferrari of roses’. And how to approach, see and use […]
An ode to the rose – Floral Designer Meeting at the Fragrant Garden
An ode to the rose – that was what ignited our desire to organize a Floral Designer Meeting at the Fragrant Garden in Aalsmeer. A group of Dutch floral designers coming together on a rainy Tuesday in March, all with a similar goal; showcasing their love for the queen of flowers. Within only hours […]
25 swoon-worthy wedding bouquets with roses
With the wedding season of 2018 just around the corner, it’s time to tickle our senses with some much needed floral inspiration. Colors, shapes, flowers; there’s so much to choose from! But we’re sure there’s something for everyone in this list of 25 swoon-worthy wedding bouquets with roses. So while we get back to preparing […]
Hannah Gardens supplies Parfum Flower Company! 20+ new varieties in assortment!
We are so happy to make the announcement that for wedding season 2018 we can supply European floral designers the boutique roses from Hannah Gardens. Hannah Gardens is a small scale specialist garden rose farm in Ecuador. Growing many beautiful garden roses from different breeders such as Meilland and Delbard. The Hannah Gardens farm is […]
Jacques Coolen- Smelling roses like tasting wine
Smelling roses like tasting wine! Smelling roses, that is what Jacques Coolen did when visiting Tambuzi. (Tambuzi is the farm in Kenya where a lot of scented garden roses are being produced, you can read more about Tambuzi here). From Jacques Coolen’s website: Have you noticed that cut flowers don’t have that magical scent anymore? […]
Top 10 roses of 2017
2017 is a wrap! It has been an exciting year for us and we hope to continue this with all of you in 2018. And what better way to start the new year than with a little recap of the previous one? We collected all our data of 2017 and that resulted in the top […]
Name change rose ‘Greffe de Vie’ to ‘Belles Rives’
The fragrant rose ‘Greffe de Vie’ at Parfum Flower Company will be called ‘Belles Rives’ from this month onwards. The rose is named after the famous luxury hotel on the French Côte d’Azur. The purple rose ‘Belles Rives’ is part of the Meilland Jardin & Perfume collection, a range of deliciously smelling French garden roses. […]
