Johan’s two favorite roses

Here at Parfum Flower Company in Aalsmeer, the heart of the worldwide floral industry, we see thousands and thousands of roses passing by everyday (We know, we have the best jobs in the world 😉 ). We can’t help but have our favorite roses. Of course, it’s hard to pick one or two, so we […]

8 wedding trends for this season + rose style guides

There are so many wedding trends that it can be quite difficult to pick the one that suits you best. Not only for brides; florists need to pick their signature flowers for the season too. They have to come up with new stunning creations, innovative art and at the same time provide their customers with […]

21 wonderful ideas for a beach wedding

Summer is on its way. And that can only mean one thing…beach weddings! Although the weather isn’t very promising yet, it’s time to start planning your special day, because the warm summer days are soon to come. Flowy dresses, bare feet, flowers, shells, arbors in the sand and cute little lights. With a beach wedding […]

Menno Kroon; after 17 years he still remains at the top

Menno Kroon was born in 1961 in Broek in Waterland, the Netherlands. The love for nature was present at a very young age. The growing process of nature still intrigues him, from seed to flower. After working for several florists he started his own business; a small workshop in a historical building in Driebergen-Zeist. His […]

From the rose farms in Kenya, all the way to your home in less than 48 hours!

See below a great BBC Documentary from the end of may 2016 : The World’s Biggest Flower Market! In this interesting documentary broadcasted by the BBC end of May 2016, you will get a closer look into the process of the world wide shipment of our roses. From the Tambuzi rose fields in Kenya, straight to […]

The top 5 David Austin Wedding Roses

David Austin Wedding Roses are dedicated to creating beautiful fragrant roses to help you celebrate your wedding or important event. No flower can match the romantic appeal of a David Austin Wedding Rose. Blooms start as closed buds to reveal amazing many petalled flowers of exquisite beauty. The blooms are known for their layers and […]

35 inspiring ideas for a blush wedding

With all the wedding trends that come and go every year, there are only few trends we can call timeless. One of those is a blush themed wedding day. The options are endless and because of the romantic coloring, it will never be out of fashion. With blush colors you can create a fairytale-like ambience. […]

Daisy Lane flower shop

Daisy Lane Flower shop Tilburg

Daisy Lane is a quirky flower shop in the city of Tilburg, the Netherlands. The owner Sabine Wiseman opened the doors to her store in 2014. Her aim is to exercise her profession with passion, feeling and love for the industry. Look at this creative cash desk!   And of course our roses are represented […]

15 wedding cakes with roses that will water your mouth.

Bridal cake inspiration with garden roses from the Parfum Flower Company

The history of the wedding cake dates back to Ancient Rome when the groom would break a loaf of bread over his bride’s head as a symbol of good fortune. Today, bread crumbs aside, wedding cakes have become a staple element, and quite the treat, during wedding ceremonies and receptions. Scroll to view a few […]

Sarah Dikker – Holland’s best flower stylist

Since 2014 Sarah Dikker can officially call herself ‘Holland’s Best Flower Stylist’. In the SBS6 program Holland’s Best Flower Stylist 15 professional flower stylists competed with each other to win the coveted title. ‘’A healthy competition on a top level! I’ve learned so much and I am very proud and honored to have won this […]

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