The Secret Garden, where the magic happened
If you are an avid follower of Parfum Flower Company you will know every year. The night before IFTF and The Trade fair start, we host an almighty corporate get-together of like-minded floral souls. This year it was hosted at The Secret Garden. The Concept and Design The concept this year was different, we teamed […]
Let’s make the world a better place – Zero Waste dried garden roses
Let’s make the world a better place! Parfum Flower Company now offers dried garden roses. In the context of creating as little waste as possible, we have been testing dried garden roses. This way we don’t have to dispose of any roses at the end of the week and you’ll get to enjoy our beautiful roses for […]
Atsushi Taniguchi – MASTERCLASS -Tuesday November 5th – Fragrant Garden Aalsmeer
High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du i’llony’, a chain of famous floral boutiques in Japan and Paris. The masterclass, Parisian Bouquets, will take place on the 5th of November in the Fragrant Garden […]
Ercole Moroni – MASTER CLASS -Wednesday November 7th – Fragrant Garden Aalsmeer-
High end Master Class during Trade Fair week We are proud to announce we were able to book top floral designer Ercole Moroni for a Master Class on Wednesday November 7th in the Fragrant Garden in Aalsmeer! Ercole Moroni will talk about, what he calls, ’the Ferrari of roses’. And how to approach, see and use […]
Hannah Gardens supplies Parfum Flower Company! 20+ new varieties in assortment!
We are so happy to make the announcement that for wedding season 2018 we can supply European floral designers the boutique roses from Hannah Gardens. Hannah Gardens is a small scale specialist garden rose farm in Ecuador. Growing many beautiful garden roses from different breeders such as Meilland and Delbard. The Hannah Gardens farm is […]
Name change rose ‘Greffe de Vie’ to ‘Belles Rives’
The fragrant rose ‘Greffe de Vie’ at Parfum Flower Company will be called ‘Belles Rives’ from this month onwards. The rose is named after the famous luxury hotel on the French Côte d’Azur. The purple rose ‘Belles Rives’ is part of the Meilland Jardin & Perfume collection, a range of deliciously smelling French garden roses. […]
The Top 40 Wedding Roses – now available!
We are delighted to announce the release of our wedding book with the top 40 wedding roses! Top 40 Wedding Roses is out! Fueled by the spread of images on Pinterest, Instagram and other social media, future brides and floral designers have gone crazy for special roses. Now it’s time to show these wonderful varieties […]
And the winner is…
Congratulations Markus! This year we held a big giveaway for florists with the ultimate price being a two-night visit to Kenya worth €5,000. It includes a stay at the Mount Kenya Safari Hotel in Nanyuki, a visit to the Tambuzi farm to see where David Austin cut roses are grown and a safari to meet the […]
Coming soon: two new David Austin varieties!
Yes, you read that right. Not just one, but two new David Austin varieties will be introduced! You can imagine how we’ve been jumping up and down since we heard the news and how excited we are to share it will all of you! Creating a new rose is a combination of art and science […]
Have you seen the new variety of the David Austin Wedding Roses?
Creating a new rose is a combination of art and science and improves with experience. David Austin has dedicated his life to creating beautiful scented roses. Born in 1926 he still works virtually full time today. The art is in the decision-making process of choosing which varieties to cross. We do this by looking at […]
