Ercole Moroni – MASTER CLASS -Wednesday November 7th – Fragrant Garden Aalsmeer-
High end Master Class during Trade Fair week We are proud to announce we were able to book top floral designer Ercole Moroni for a Master Class on Wednesday November 7th in the Fragrant Garden in Aalsmeer! Ercole Moroni will talk about, what he calls, ’the Ferrari of roses’. And how to approach, see and use […]
An ode to the rose – Floral Designer Meeting at the Fragrant Garden
An ode to the rose – that was what ignited our desire to organize a Floral Designer Meeting at the Fragrant Garden in Aalsmeer. A group of Dutch floral designers coming together on a rainy Tuesday in March, all with a similar goal; showcasing their love for the queen of flowers. Within only hours […]
25 swoon-worthy wedding bouquets with roses
With the wedding season of 2018 just around the corner, it’s time to tickle our senses with some much needed floral inspiration. Colors, shapes, flowers; there’s so much to choose from! But we’re sure there’s something for everyone in this list of 25 swoon-worthy wedding bouquets with roses. So while we get back to preparing […]
Hannah Gardens supplies Parfum Flower Company! 20+ new varieties in assortment!
We are so happy to make the announcement that for wedding season 2018 we can supply European floral designers the boutique roses from Hannah Gardens. Hannah Gardens is a small scale specialist garden rose farm in Ecuador. Growing many beautiful garden roses from different breeders such as Meilland and Delbard. The Hannah Gardens farm is […]
Jacques Coolen- Smelling roses like tasting wine
Smelling roses like tasting wine! Smelling roses, that is what Jacques Coolen did when visiting Tambuzi. (Tambuzi is the farm in Kenya where a lot of scented garden roses are being produced, you can read more about Tambuzi here). From Jacques Coolen’s website: Have you noticed that cut flowers don’t have that magical scent anymore? […]
Top 10 roses of 2017
2017 is a wrap! It has been an exciting year for us and we hope to continue this with all of you in 2018. And what better way to start the new year than with a little recap of the previous one? We collected all our data of 2017 and that resulted in the top […]
Name change rose ‘Greffe de Vie’ to ‘Belles Rives’
The fragrant rose ‘Greffe de Vie’ at Parfum Flower Company will be called ‘Belles Rives’ from this month onwards. The rose is named after the famous luxury hotel on the French Côte d’Azur. The purple rose ‘Belles Rives’ is part of the Meilland Jardin & Perfume collection, a range of deliciously smelling French garden roses. […]
17 romantic red bouquets for Valentine’s Day
Valentine’s Day is only a month away, so that means it’s already time for some early Valentine’s inspiration! Give our Valentine’s Day roses as a gift this year, or use them to decorate your home for a romantic dinner. The selection is sure to spark something. For everyone who doesn’t want to have cliche heart-shaped […]
25 classy ideas for a white/grey wedding theme
The perfect neutral color to accent any palette, grey is as versatile as they come. From soft dove grey to urban putty grey you can’t go wrong with the inclusion of grey into your day. What’s great about the shade of grey is that it’s a neutral, so we’ll show you how other colors pop with […]
And the winner is…
Congratulations Markus! This year we held a big giveaway for florists with the ultimate price being a two-night visit to Kenya worth €5,000. It includes a stay at the Mount Kenya Safari Hotel in Nanyuki, a visit to the Tambuzi farm to see where David Austin cut roses are grown and a safari to meet the […]
