Floral Workshops with Katya Hutter at our Fragrant Garden
Who is Katya Hutter? Katya Hutter is a floral designer based in Amsterdam specialising in creating luxury and artistic floral decors for private clients, weddings & events, and the fashion industry. Her style is lush, abundant, and surprising. Her flower arrangements are seasonal and nature-inspired, with an artistic flair. Katya is greatly inspired by the […]
Westminster Abbey Garden Rose with all-year-round availability
We are over the moon to announce that we can supply Westminster Abbey all year round and in large volumes from Alexandra Farms. We hope you take inspiration from this beautiful and timeless rose, whose romance and elegance mirror the building she was named after. Named after one of the most famous churches in the […]
Wedding rose Leonora at City Wedding
We are delighted to share this gorgeous wedding shoot designed by the team at David Austin Wedding Roses and featuring one of their newest off-white garden roses Leonora. She is a natural beauty and since the release of Leonora in 2019, she really has taken the floral world by storm. We are very fortunate to […]
Spotlight on: David Austin Leonora Rose
Leonora (Auswagsy), a name meaning ‘light’ and ‘compassion’. David Austin Leonora, previously known as ‘Ella’ is one of our newest David Austin varieties and is already a wedding favorite for brides. She is the epitome of classic elegance and understated style, befitting of a small intimate occasion or to elevate a regal celebration. Her formation […]
Let’s make the world a better place – Zero Waste dried garden roses
Let’s make the world a better place! Parfum Flower Company now offers dried garden roses. In the context of creating as little waste as possible, we have been testing dried garden roses. This way we don’t have to dispose of any roses at the end of the week and you’ll get to enjoy our beautiful roses for […]
Three new David Austin Wedding Roses for 2019
Already introduced at the exhibition at this year’s IPM Essen trade fair, Germany, David Austin’s new varieties Effie, Ella and Eugenie are now in production at Alexandra Farms to use in bridal and other luxury flower arrangements. Available since spring 2019 many florists are very excited about the new roses. Effie is a beautiful buttery […]
Max Hurtaud giving workshop to Florismart Florists at the Fragrant Garden
Last week the lovely Max Hurtaud from Belgium visited the Fragrant Garden in Aalsmeer to give a workshop to a group of British Florismart florists. It was a great day. After an introduction about the beauty of the scented garden roses from Tambuzi by Arnold from Parfum Flower Company, the group of florists went ahead […]
The 10 most popular pink roses of 2018 – according to you!
The year is almost coming to an end and that means it’s time to reflect on a wonderful year (thanks to you!) and busy ourselves with one of our favorite things: our annual lists! For this one we dove into our online statistics because we were eager to find out what YOUR favorites of the […]
20 inspirational floral boutonnieres for the groom
Whenever we think of weddings, our minds immediately tend to wander to the bride, bouquets, centerpieces and décor. But what about the groom and his groomsmen? They are just as important as the bride and the bridesmaids on their wedding day. Floral boutonnieres are more than a complimentary visual to the bride’s outfit because they […]
25 wedding table settings that are dressed to impress
Your table settings, floral arrangements and centerpieces really set the mood for your wedding reception. Creative menus and place cards, soft draped linens and unexpected china all come together in these table setting ideas that shine. Take a look at get inspired by these 25 wedding table setting ideas to ensure your reception tables are […]
