Parfum Flower Company is Carbon Positive
Sustainability has been at the heart of who we are for a long time, and we are thrilled to announce that as a company we are now offsetting so much CO2 we are now Carbon Positive. How did Parfum Flower Company achieve being Carbon Positive? We worked together with the team from Greenhouse Marketeers who […]
Wedding rose Leonora at City Wedding
We are delighted to share this gorgeous wedding shoot designed by the team at David Austin Wedding Roses and featuring one of their newest off-white garden roses Leonora. She is a natural beauty and since the release of Leonora in 2019, she really has taken the floral world by storm. We are very fortunate to […]
5 Heavenly Lavender Roses that You Will Love
Lavender roses are one of the most visually appealing roses in one of the rarest colors. Their eye-catching shades make them highly popular for many occasions. It’s one of those colors that you just enjoy any day of the week. Lavender roses have a long, captivating, and alluring history. Currently, there are multiple varieties in […]
New Video: From Bud to Open Bloom
We are pleased to premiere a new information video ‘From Bud to Open Bloom’ by David Austin Wedding Roses. Whether you are an experienced-hand, or are new to these glorious roses, the short video provides helpful ‘top tips’ and valuable information to benefit us all. A great start for the New Year. Take a […]
Spotlight on: David Austin Leonora Rose
Leonora (Auswagsy), a name meaning ‘light’ and ‘compassion’. David Austin Leonora, previously known as ‘Ella’ is one of our newest David Austin varieties and is already a wedding favorite for brides. She is the epitome of classic elegance and understated style, befitting of a small intimate occasion or to elevate a regal celebration. Her formation […]
Let’s make the world a better place – Zero Waste dried garden roses
Let’s make the world a better place! Parfum Flower Company now offers dried garden roses. In the context of creating as little waste as possible, we have been testing dried garden roses. This way we don’t have to dispose of any roses at the end of the week and you’ll get to enjoy our beautiful roses for […]
Alina Perfumella from the Meilland collection
Alina Perfumella, a beautiful, smaller-scale garden rose from the Meilland collection (scented roses from French origin). A delicate name for a variety with a delicate look and fragrance. Roses do not name themselves and – as many professionals in the floral industry know – coming up with a new name is not as easy as […]
Atsushi Taniguchi – MASTERCLASS -Tuesday November 5th – Fragrant Garden Aalsmeer
High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du i’llony’, a chain of famous floral boutiques in Japan and Paris. The masterclass, Parisian Bouquets, will take place on the 5th of November in the Fragrant Garden […]
Three new David Austin Wedding Roses for 2019
Already introduced at the exhibition at this year’s IPM Essen trade fair, Germany, David Austin’s new varieties Effie, Ella and Eugenie are now in production at Alexandra Farms to use in bridal and other luxury flower arrangements. Available since spring 2019 many florists are very excited about the new roses. Effie is a beautiful buttery […]
Max Hurtaud giving workshop to Florismart Florists at the Fragrant Garden
Last week the lovely Max Hurtaud from Belgium visited the Fragrant Garden in Aalsmeer to give a workshop to a group of British Florismart florists. It was a great day. After an introduction about the beauty of the scented garden roses from Tambuzi by Arnold from Parfum Flower Company, the group of florists went ahead […]
