The History of Mother’s Day
This has been a fascinating and fun blog to write, we’d always thought Mothers Day originated in the UK. However, it turns out the tradition of celebrating Mothers can be traced back to ancient Greek times. At this time they celebrated the goddess mothers of Rhea and Cybele during the spring. Finally, this tradition of […]
Flowering Special Moments App
We are both incredibly proud and excited to bring this new and innovative concept to you. The Flowering Special Moments App is the first of its kind in the floriculture sector. The perfect solution for busy florists and floral designers including our full garden rose collection. Therefore making wedding and event consultations a breeze with […]
Tambuzi Water Tank Project
In January 2022, we visited Tambuzi Garden Roses in Kenya, this time our visit wasn’t purely business. In recognition of Climate justice for all, we wanted to understand the most pressing needs of the employees of Tambuzi and what came to light was their need for water. Why water tanks are needed Tambuzi has been […]
Flowers do make you happy!
It has been scientifically proven that flowers do make you happy. As we start the new year, many will be wondering how we can make 2023 our year. Whether that is getting fit, getting that promotion, or finding more joy and happiness in our lives. The love of flowers Whether you’re in the industry as […]
Wedding rose Leonora at City Wedding
We are delighted to share this gorgeous wedding shoot designed by the team at David Austin Wedding Roses and featuring one of their newest off-white garden roses Leonora. She is a natural beauty and since the release of Leonora in 2019, she really has taken the floral world by storm. We are very fortunate to […]
5 Heavenly Lavender Roses that You Will Love
Lavender roses are one of the most visually appealing roses in one of the rarest colors. Their eye-catching shades make them highly popular for many occasions. It’s one of those colors that you just enjoy any day of the week. Lavender roses have a long, captivating, and alluring history. Currently, there are multiple varieties in […]
New Video: From Bud to Open Bloom
We are pleased to premiere a new information video ‘From Bud to Open Bloom’ by David Austin Wedding Roses. Whether you are an experienced-hand, or are new to these glorious roses, the short video provides helpful ‘top tips’ and valuable information to benefit us all. A great start for the New Year. Take a […]
Let’s make the world a better place – Zero Waste dried garden roses
Let’s make the world a better place! Parfum Flower Company now offers dried garden roses. In the context of creating as little waste as possible, we have been testing dried garden roses. This way we don’t have to dispose of any roses at the end of the week and you’ll get to enjoy our beautiful roses for […]
Alina Perfumella from the Meilland collection
Alina Perfumella, a beautiful, smaller-scale garden rose from the Meilland collection (scented roses from French origin). A delicate name for a variety with a delicate look and fragrance. Roses do not name themselves and – as many professionals in the floral industry know – coming up with a new name is not as easy as […]
Atsushi Taniguchi – MASTERCLASS -Tuesday November 5th – Fragrant Garden Aalsmeer
High-end masterclass during Trade Fair week We are happy to announce that we will be hosting a unique masterclass by Japanese Master Florist Atsushi Taniguchi, owner of ‘Jardin du i’llony’, a chain of famous floral boutiques in Japan and Paris. The masterclass, Parisian Bouquets, will take place on the 5th of November in the Fragrant Garden […]
